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Managing visitor attractions: new directions

Managing visitor attractions: new directions

Fyall, Alan

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood - such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management andmarketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation,religion-based attractions, HRM issues and heritage tourism. It also includes five new chapterslooking at attraction success and failure, interpretation, school excursions, managing gardensand brand management.Divided into five parts, the book tackles the following core topics:- the role and nature of visitor attractions- the development of visitor attraction provision- the management of visitor attractions- the marketing of visitor attractions- future issues and trendsWith contributions from around the world, this is an essential text for undergraduate andpostgraduate students of visitor attraction management, written by subject specialists with awealth of experience in this field

Book. English.
2nd ed.
Published Oxford: Elsevier/Butterworth-Heinemann, 2008
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Available at Internet, London Library and St Peter's Library.

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Details

Statement of responsibility: Alan Fyall
ISBN: 0080557589, 075068545X, 1138137340, 9780080557588, 9780750685450, 9781138137349

Contents

  1. Introduction: The role and nature of visitor attractions: The Nature and Purpose of Visitor Attractions
  2. Interpreting the Development of the Visitor Attraction Product
  3. Developing visitor attraction provision : Economic Aspects of Developing Theme Parks
  4. Creating Visitor Attractions in Peripheral Areas
  5. Visitor Attraction Development in East Asia
  6. Public Transport as a Visitor Attraction
  7. The management of visitor attractions: Authenticating Visitor Attractions based upon Ethnicity
  8. Managing Visitor Impacts
  9. Seasonality: The Perennial Challenge for Visitor Attractions
  10. Management Challenges for Religion-based Attractions
  11. Visitor Attractions and Human Resource Management
  12. Marketing visitor attractions: Marketing Challenges and Opportunities for Heritage Tourism
  13. World Heritage Sites: Managing the Brand
  14. Competitive Theme Park Strategies: Lessons from Central Florida
  15. Marketing Visitor Attractions: A Collaborative Approach
  16. Future trends: Rediscovering the Imagination: Meeting the Needs of the ?New? Visitor
  17. A National Strategy for Visitor Attractions
  18. The Future of Visitor Attractions