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Business events

Business events

Davidson, Rob

The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for the purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements. This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings. This new edition has been extensively revised and updated to reflect recent developments in business events, including: Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology New ‘It’s my job’ voice boxes offering practical insights from people employed in the business events industry A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management

eBook, Electronic resource, Book. English.
Second edition /.
Published London: Routledge, Taylor & Francis Group, 2019
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Available at Internet, London Library and St Peter's Library.

  • Internet – One available - 394.2/D08

    Barcode Shelfmark Loan type Status
    394.2/D08 Electronic Books Available
  • London Library – One available - 658.456/DAV

    Barcode Shelfmark Loan type Status
    11113278860 658.456/DAV LC four week loan Available
  • St Peter's Library – Two available - 394.2/D08

    Barcode Shelfmark Loan type Status
    11112563045 394.2/D08 28 Day Loan Available
    11112563054 394.2/D08 28 Day Loan Available

Details

ISBN: 1138735760, 1351736825, 9781138735767, 9781351736824

Contents

  1. An Introduction to Business Events
  2. Corporate Meetings
  3. Association Conferences
  4. SMERF Meetings
  5. Awards Ceremonies
  6. Political Meetings
  7. Incentive Travel
  8. Exhibitions
  9. Corporate Hospitality
  10. Destination Marketing for Business Events
  11. Business Events Knowledge
  12. Sustainability for Business Events
  13. Business Events Ethics
  14. Business Events Technology