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Hospitality marketing

Hospitality marketing

Bowie, David, 1951- author; Mariussen, Anastasia, author; Brookes, Maureen, author; Buttle, Francis, author

Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry

eBook, Paperback, Electronic resource, Book. English.
Third edition
Published London: Routledge, 2017
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Available at Internet and St Peter's Library.

This item is not reservable because:

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  • Internet – One available - 647.940688/B59

    Barcode Shelfmark Loan type Status
    647.940688/B59 Electronic Books Available
  • St Peter's Library – One available - 647.0688/B59

    Barcode Shelfmark Loan type Status
    11112568941 647.0688/B59 28 Day Loan Available
    11113310539 647.0688/B59 28 Day Loan Due back 1st July
  • London Library – Earliest copy due back 1st July

    Barcode Shelfmark Loan type Status
    11113176195 647.940688/BOW LC four week loan Due back 1st July

Details

Edition statement: David Bowie, Francis Buttle, Maureen Brookes and Anastasia Mariussen.
ISBN: 1138927481, 1317403487, 9781138927483, 9781317403487
Intended audience: Specialized.
Note: Previous edition: Oxford: Elsevier/Butterworth-Heinemann, 2011.
Note: Includes bibliographical references and index.
Physical Description: xxiii, 410 pages : illustrations (black and white, and colour) ; 25 cm
Subject: Travel and Tourism.; Hospitality industry Marketing.

Contents

  1. Preface
  2. Structure and learning features
  3. Acknowledgements
  4. Part A: Introduction
  5. 1.Introduction to hospitality marketing
  6. Part B: Pre-encounter Marketing
  7. 2. Marketing research
  8. 3. Understanding and segmenting customers
  9. 4. Competitive strategies
  10. 5. Developing the offer
  11. 6.Locating the offer
  12. 7. Pricing the offer and Revenue Management
  13. 8. Distributing the offer
  14. 9. Communicating the offer
  15. Part C: Encounter Marketing
  16. 10. Managing the physical environment
  17. 11. Managing service processes
  18. 12. Managing customer-contact employees
  19. Part D: Post-encounter Marketing
  20. 13. Managing customer satisfaction
  21. 14. Relationship marketing
  22. Part E: The Marketing Plan
  23. 15. Marketing planning
  24. Index