Skip to Content
Hospitality marketing

Hospitality marketing

Bowie, David, 1951- author; Mariussen, Anastasia, author; Buttle, Francis, author; Brookes, Maureen, author

Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry

eBook, Paperback, Electronic resource, Book. English.
Third edition
Published London: Routledge, 2017
Rate this

Available at Internet and London Library.

  • Internet – One available - 647.940688/B59

    Barcode Shelfmark Loan type Status
    647.940688/B59 Electronic Books Available
  • London Library – One available - 647.940688/BOW

    Barcode Shelfmark Loan type Status
    11113176195 647.940688/BOW LC four week loan Available
  • St Peter's Library – Earliest copy due back 9th June

    Barcode Shelfmark Loan type Status
    11112568941 647.0688/B59 28 Day Loan Due back 9th June
    11113310539 647.0688/B59 28 Day Loan Due back 9th June

Details

Edition statement: David Bowie, Francis Buttle, Maureen Brookes and Anastasia Mariussen.
ISBN: 1138927481, 1317403487, 9781138927483, 9781317403487
Intended audience: Specialized.
Note: Previous edition: Oxford: Elsevier/Butterworth-Heinemann, 2011.
Note: Includes bibliographical references and index.
Physical Description: xxiii, 410 pages : illustrations (black and white, and colour) ; 25 cm
Subject: Travel and Tourism.; Hospitality industry Marketing.

Contents

  1. Preface 
  2. Structure and learning features 
  3. Acknowledgements 
  4. Part A: Introduction
  5. 1.Introduction to hospitality marketing 
  6. Part B: Pre-encounter Marketing
  7. 2. Marketing research 
  8. 3. Understanding and segmenting customers 
  9. 4. Competitive strategies 
  10. 5. Developing the offer
  11. 6.Locating the offer
  12. 7. Pricing the offer and Revenue Management 
  13. 8. Distributing the offer 
  14. 9. Communicating the offer 
  15. Part C: Encounter Marketing
  16. 10. Managing the physical environment
  17. 11. Managing service processes
  18.  
  19. 12. Managing customer-contact employees 
  20. Part D: Post-encounter Marketing
  21. 13. Managing customer satisfaction 
  22. 14. Relationship marketing 
  23. Part E: The Marketing Plan
  24. 15. Marketing planning
  25. Index