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Marketing and managing tourism destinations

Marketing and managing tourism destinations

Morrison, Alastair M

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike

eBook, Electronic resource, Book. English.
Second edition.
All formats and editions (2)
Published London: Routledge, 2019
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Available at Internet, London Library and St Peter's Library.

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  • Internet – One available - 338.47910688/M57

    Barcode Shelfmark Loan type Status Notes
    338.47910688/M57 Electronic Books Available
  • London Library – Two available - 338.47910688/MOR

    Barcode Shelfmark Loan type Status Notes
    11113176015 338.47910688/MOR LC one week loan Available
    11113176033 338.47910688/MOR LC four week loan Available
  • St Peter's Library – One available - 338.47910688/M57

    Barcode Shelfmark Loan type Status Notes
    11113226970 338.47910688/M57 28 Day Loan Available
    11113226989 338.47910688/M57 28 Day Loan Due back 30th June
    11113226961 338.47910688/M57 28 Day Loan Due back 1st July Stock Check 2019

Details

ISBN: 1138897299, 1351714813, 9781138897298, 9781351714815

Contents

  1. PART I Introduction to destination management and marketing concepts and roles
  2. The concepts of destination management and marketing
  3. Destination planning
  4. Destination marketing planning
  5. Destination management research
  6. Destination product development
  7. Destination partnerships and team-building
  8. Destination community and stakeholder relationships and involvement
  9. Destination leadership, coordination and governance
  10. Visitor Management
  11. PART II Destination communications and promotions
  12. Destination branding
  13. Destination integrated marketing communications
  14. Digital marketing and ICTs
  15. PART III Destination markets
  16. Consumer behaviour, segmentation and market trends
  17. Domestic leisure and VFR travel markets
  18. International pleasure and leisure travel markets
  19. Business travel and business event markets
  20. PART IV The future of destination management and marketing
  21. The future of destination management and marketing