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Airline operations and management: a management textbook

Airline operations and management: a management textbook

Cook, Gerald N

This is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry

eBook, Electronic resource, Book. English.
All formats and editions (3)
Published Abingdon, Oxon: Routledge, 2017
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  • Internet – One available - 387.7068/C55

    Barcode Shelfmark Loan type Status
    387.7068/C55 Electronic Books Available
  • St Peter's Library – Earliest copy due back 1st July

    Barcode Shelfmark Loan type Status
    11113244068 387.7068/C55 7 Day Loan Due back 1st July

Details

Statement of responsibility: Gerald N. Cook
ISBN: 1138237523, 1315299585, 9781138237520, 9781315299587

Contents

  1. 1. Historical Perspective
  2. 2. Supply and Demand for Air Transportation
  3. 3. Route Structure
  4. 4. Product Offering
  5. 5. Flight Schedule Development and Control
  6. 6. Economics and Finance
  7. 7. Pricing and Revenue Management
  8. 8. Distribution
  9. 9. International Air Transportation and Public Policy
  10. 10. Looking Ahead