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Airline operations and management: a management textbook

Airline operations and management: a management textbook

Cook, Gerald N

 Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry. The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area

eBook, Electronic resource, Book. English.
All formats and editions (2)
Published Abingdon, Oxon: Routledge, 2017
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Available at Internet.

  • Internet – One available - 387.7068/C55

    Barcode Shelfmark Loan type Status
    387.7068/C55 Electronic Books Available
  • St Peter's Library – Earliest copy due back 1st November 2020

    Barcode Shelfmark Loan type Status
    11113244068 387.7068/C55 28 Day Loan Overdue (was due back 1st November 2020)

Details

Statement of responsibility: Gerald N. Cook
ISBN: 1138237523, 1315299585, 9781138237520, 9781315299587

Contents

  1. 1. Historical Perspective  2. Supply and Demand for Air Transportation  3. Route Structure  4. Product Offering  5. Flight Schedule Development and Control  6. Economics and Finance  7. Pricing and Revenue Management  8. Distribution  9. International Air Transportation and Public Policy  10. Looking Ahead