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Marketing for hospitality and tourism

Marketing for hospitality and tourism

Kotler, Philip, author; Makens, James C., author; Baloglu, Seyhmus, author; Bowen, John (John T.), 1948- author

This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness

eBook, Paperback, Electronic resource, Book. English.
Global edition.
All formats and editions (4)
Published Harlow, Essex: Pearson, [2017]
Rated
from 1 user

Available at Internet and St Peter's Library.

This item is not reservable because:

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  • Internet – One available - 647.940688/K58

    Barcode Shelfmark Loan type Status
    647.940688/K58 Electronic Books Available
  • St Peter's Library – Three available - 647.940688/K58

    Barcode Shelfmark Loan type Status
    11112569584 647.940688/K58 7 Day Loan Available
    11112569575 647.940688/K58 28 Day Loan Available
    11113188672 647.940688/K58 28 Day Loan Available
    11113293709 647.940688/K58 28 Day Loan Due back 30th June
    11113293718 647.940688/K58 28 Day Loan Due back 1st July
  • London Library – Earliest copy due back 30th June

    Barcode Shelfmark Loan type Status
    11113209944 647.940688/KOT LC four week loan Due back 30th June
    11113209953 647.940688/KOT LC one week loan Due back 1st July

Details

Edition statement: Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.
ISBN: 1292156155, 1292156163, 9781292156156, 9781292156163
Intended audience: Specialized.
Note: Includes bibliographical references and index.
Physical Description: 680 pages : illustrations (colour) ; 28 cm
Subject: Travel and Tourism.; Marketing.; Tourism.; Hospitality industry.