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Event planning and management: principles, planning and practice

Event planning and management: principles, planning and practice

Dowson, Ruth, author; Bassett, David, 1975- author

The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event

Paperback, Book. English.
Second edition.
Published London: KoganPage, 2018
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Available at London Library and St Peter's Library.

  • London Library – One available - 394.2068/DOW

    Barcode Shelfmark Loan type Status
    11113250853 394.2068/DOW LC four week loan Available
  • St Peter's Library – One available - 394.2068/D59

    Barcode Shelfmark Loan type Status
    11113228004 394.2068/D59 28 Day Loan Available
    11113228013 394.2068/D59 28 Day Loan Due back 24th May


Statement of responsibility: Ruth Dowson & David Bassett
ISBN: 0749483318, 9780749483319
Intended audience: Specialized.
Note: Includes bibliographical references and index.
Note: Previously issued in print: 2015.
Physical Description: 312 pages : illustrations (black and white) ; 24 cm
Subject: Special events Management.; Public relations.; Business and Management.


  1. Chapter - 01: Introduction to events
  2. Chapter - 02: Putting event planning into motion
  3. Chapter - 03: Location, location, location! Destination and venue selection for events
  4. Chapter - 04: Developing your events programme and content
  5. Chapter - 05: Understanding site planning and safety essentials for events
  6. Chapter - 06: How to build and develop an events team
  7. Chapter - 07: Drawing in the crowds - Promotion and publicity for events
  8. Chapter - 08: Budgeting, finances and procurement for events management
  9. Chapter - 09: A practical guide to managing an event on the day
  10. Chapter - 10: Measuring success – Post-event evaluation and insights
  11. Chapter - 11: Future-proofing your events