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Hospitality and tourism: synergizing creativity and innovation in research

Hospitality and tourism: synergizing creativity and innovation in research

Sumarjan, Norzuwana; International Hospitality and Tourism Postgraduate Conference 2013 Shah Alam, Malaysia 2-3 September 2013

Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2-3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management - Hospitality and tourism marketing - Current trends in hospitality & tourism - Technology, advancement and innovation in hospitality and tourism - Green hospitality and tourism - Food service and food safety - Relevant areas in hospitality and tourism Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism

eBook, Electronic resource, Book. English.
Published Taylor & Francis, 2013
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Available at Internet and St Peter's Library.

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    338.4791/S84 Electronic Books Available
  • St Peter's Library – One available - 338.4791/S84

    Barcode Shelfmark Loan type Status
    11112791405 338.4791/S84 28 Day Loan Available


Statement of responsibility: edited by Norzuwana Sumarjan
ISBN: 1138001511, 1315798239, 9781138001510, 9781315798233
Physical Description: 600 p. ; 25 cm.


  1. Hospitality and tourism management
  2. Sustainable approach of fishing tourism in Kenyir Lake M.A. Alias, N.A. Ahmad, M.A. Ahmad & F.H. Muhammad Safri
  3. An overview of Yield Management practices among the front office employees in five-star hotels D.A.A. Mohd Asri & N. Sumarjan
  4. Work motivation and job satisfaction of middle level management at five-star hotels in Kuala Lumpur M.F. NurDalila, S.M. Radzi & Z. Othman
  5. Corporate Social Responsibility (CSR) activities, brand image and hotel guest retention N.Z. Othman & M.A. Hemdi
  6. Strategies of travel agency in facing disintermediation N.A.A. Nik Hashim, M.N.I. Ismail, Z. Awang & F.H. Muhammad Safri
  7. Responsible tourism: Linking perceived benefits and practices in Pangkor Island M.D. Darson, M.F. Wahab, E.R. Kassim & M.H. Hanafiah
  8. Langkawi Island as a tourist friendly destination A.Q. Abd Jalil, A.A. Azdel, F.I. Basri & M.I. Mustapha
  9. Tourists' perceptions toward the authenticity or unique features of Melaka traditional
  10. Malay houses as cultural heritage tourism product M.A. Ismail, F.I. Basri, N.A.A. Nik Hashim & A.A. Abd Majid
  11. Service delay of cook to order food: How do Malaysia Gerai customers react? N. Zainol, A.R. Ahmad Rozali, S.B. Usman & M.S. Mohd Zahari
  12. The influence of career path elements and mentoring towards women employability in the Iran tourism industry S. Simin, A. Zainal & N.H. Nazlan
  13. The Malay garden design concept opportunity to be developed as the tourism product A.Z. Zakaria, I.H. Salleh & M.S. Abd Rashid
  14. Knowledge and business strategy model S.K.A. Nordin, S.M. Radzi, H. Ismail & N. Ahmad
  15. Quality work life and occupational stress in hotel industry M. Azinuddin & A. Zainal
  16. Creating risk management awareness in Park Guiding-a case study of Bako National Park, Sarawak, Malaysia N. Putit, M.K.Y. Chan & H. Hanan
  17. The effects of POS, PSS, and OC on intention to leave in casual dining restaurants in Klang Valley area N.M. Nashuki, H. Ghazali & M. Othman
  18. Customer perception towards service quality of fast food restaurants in Klang Valley H. Rasidah & Z. Bohari
  19. Revealing the power of Appreciative Inquiry approach for rural tourism research R. Che Aziz, M. Abdul, Y. Abd Aziz & A. Abdul Rahman
  20. Training transfer: The interaction of changed behavior and co-worker support on job performance F. Mohd Shariff, A. Zainal & R. Hashim
  21. Quality of work life among hotel executives in Malaysia I.M. Ghazali, S.M. Radzi, M.O.R.A. Patah & R.A. Aziz
  22. Restaurant patrons' satisfaction towards interaction quality of front-of-the-house employees N.T. Jamaludin, S.N.A. Ayob, K.N. Sabri & Z. Mohi
  23. Customer acceptance and satisfaction towards foreign workers' service quality in casual dining restaurant A.A. Sukur, A.L. Mohd Rasdi & A.S. Sukur
  24. Local community outlook on tourism development in Tioman Island M.H. Hanafiah, S.A. Abas, M.R. Jamaluddin & M.I. Zulkifly
  25. The perception of minimum wage towards employee job satisfaction N.A. Talib, N.A. Ahmad, A.A. Azdel & M.S.Y. Kamaruddin
  26. Tourist information center service quality: A case of Malaysia Tourism Centre (MaTiC) M.I. Izham, N. Baba & M.H. Hanafiah
  27. Hospitality and tourism marketing
  28. Uptown night market and tourists' satisfaction N. Kamaruddin & M.F.S. Bakhtiar
  29. Craft souvenirs: Perceived authenticity and tourist purchase behaviour F.I. Basri & M.F.S. Bakhtiar
  30. Shopping mall attractiveness: Factors affecting consumer decision towards visitation Z. Awang, N. Aminudin, N.A.A. Nik Hashim & N.A. Mustapha
  31. Destination attractiveness of a theme park: A case study in Malaysia M.A. Ahmad, M.R. Jamaluddin, M.A. Alias & A.Q. Abd Jalil
  32. Tourist perception on homestay programme: A case of Kuala Medang homestay M.F. Ahmad, F.S. Chang, E.R. Kassim & A. Husin
  33. The relationship between experiential marketing and tourists' satisfaction on Kelantan food H.N. Syahida & A. Zainal
  34. Tourist perception on island tourism: A case of Tunku Abdul Rahman Marine Parks E.R. Kassim, S.A. Jamal, M.F. Ahmad & M.D. Darson
  35. The impact of food quality and its attributes on customer satisfaction at Malay restaurants M.A.A. Bashir, H.F. Ariffin, N. Baba & S. Mantihal
  36. The relationship between perceived service performance and customer satisfaction in Malay upscale restaurants in Kuala Lumpur, Malaysia A.R.M. Nazri & A. Zainal
  37. Destination attractiveness of outlet mall in Malaysia N.S. Shamsudin, M.R. Jamaluddin, N.A. Ahmad & M.D. Darson
  38. Service quality dimension of low cost airline in Malaysia M.I. Mustapha, A.Q. Abd Jalil, F.I. Basri & Z. Mohi
  39. Destination attributes, tourist satisfaction and behavioral intentions toward Penang F.H. Muhammad Safri, H. Ismail, M.A. Alias & N.A.A. Nik Hashim
  40. The effects of place, performance and personality (3P's) Pull Factor of screen tourism and viewers' travel intention N. Abd Hadi Khan, N. Sumarjan, M.F. Hassan & M.A. Ahmad
  41. Assessing Customer-Based Brand Equity theory of repurchase intention in the family restaurant M.A. Abdul Majid & C. Tamby Chik
  42. The effects of brand personality dimensions on customer satisfaction in Kuala Lumpur hotels N.A. Zaireen, M. Sulaiman & Z. Mohi
  43. Destination image of Perak: Perspective and loyalty among Singaporean tourists A.M.F. Wahab, M.D. Darson, M.H. Zamri & L.K. Lim
  44. The influence of food neophilia and neophobia towards tourists consumption of Malay food in Malaysia M.N. Mohd Hafiz, A. Zainal, Z. Ahmad Nizan & I. Shahariah
  45. Examining perceived value and tourists' satisfaction on Penang delicacies Y. Atikahambar, A. Zainal, Z. Ahmad Nizan, A. Nor'Aini & M.K. Zain
  46. An investigation of customers' satisfaction as a mediating variable between online discount programs and customers' behavioral intentions A.H. Abdullah & N. Sumarjan
  47. Hotel customer-based experience, brand image and loyalty in Iran H. Robabeh Sadat & A. Zainal
  48. A preliminary study on the benefits of loyalty programs in Malaysian city hotels J. Anuar, N. Sumarjan & S.M. Radzi
  49. Psychological determinants of food neophobia and young culinarians M.A. Ibrahim, R. Ahmad, M.S. Mohd Zahari & F.A. Hanan
  50. Factors attracting Malaysian Heritage Food (HF) consumption amongst international tourists in Malaysia S.R. Omar & M.S. Ab Karim
  51. Guest purchase intention on hotel Room Internet Services R. Salleh, N.H.C. Ahmat, S.M. Radzi & W.N.B. Wan Kamarudin
  52. Hotel customer loyalty antecedents and behavioral loyalty A.A. Azdel, N.N. Azizan, M.F.S. Bakhtiar & N.A. Ahmad
  53. The influence of reward criteria towards the effectiveness of loyalty program in Kopitiam restaurant Z.N. Nadiah, S.A. Talib & M.F. Mohd Faiz
  54. Customer purchase intention towards organic foods M.S.M. Nur Hidayat & M.S. Fadzilah
  55. The effect of brand image on purchase intention mediates by use experience towards Furama hotel P.S. Jalal, N.A. Ishak, Z. Mohi & N.S. Shariffuddin
  56. The attractiveness of loyalty program attributes towards customers' intention to join hotel loyalty program membership H. Nurhaizura & R.B. Ningkan
  57. Analysis on the effect of servicescape toward customer satisfaction: A case study at Dataran Cendekia café UiTM Shah Alam N.A. Abdul, N.S. Karjanto, R.P.S. Raja Abdullah & N.A. Baba
  58. Customer satisfaction and repurchase intention towards Darul Rahmat Chicken in Shah Alam R. Muhammad & S. Amirrah
  59. Ready to eat food attributes and consumer purchase intention towards 7-Eleven convenience foods K.N. Sabri, N.N. Johari, N. Baba & R.P.S. Raja Abdullah
  60. Factors influencing international tourists' food preference towards Malaysian local food H. Selamat & F.A. Hanan
  61. Investigating the market potential for processed banana snack product: Consumer acceptance level on banana chip in Malaysia M.A. Tokijan & M.Z. Hasni
  62. Guest perception on service quality among front office personnel S.H.S. Mohamad Khairizam, M.A. Hafiy Azmi & N.H.C. Ahmat
  63. Advertising effects toward the consumer purchase behaviour on the SMEs product A.D. Aminuddin, M.S.Y. Kamaruddin & N.H. Zainul
  64. Consumer perceptions of quality of food at night market N.F. Ramlan
  65. Tangible benefits of green branding M.R. Jamaluddin, H. Hamzah & N.H. Maskor
  66. Iranian restaurant business in Malaysia: Diagnosing operators' views A.H. Raeis, M.S. Mohd Zahari, M.A. Hemdi & M.Z. Suhaimi
  67. Current trends in hospitality & tourism
  68. Perceived importance: Last chance tourism in Malaysia N.A. Ahmad, I.M. Azman, M.D. Darson & N.S. Shamsudin
  69. Perception of international tourists on sex tourism in Malaysia N.E. Zainal, M.S.Y. Kamaruddin, M.F.S. Bakhtiar & N.A. Ahmad
  70. Common acceptable cuisine and national food identity M.Z. Suhaimi, M.S. Mohd Zahari, Z. Othman & M.A. Hemdi
  71. Educational value of dark tourism: Tour operators perceived importance and action behavior S.N.S. Syed Mahbob, M.S. Mohd Zahari, Z. Zainuddin & M.Z. Suhaimi
  72. Acculturation of international students on Malay food acceptance S.N. Amira & A. Zainal
  73. The impact of tourism towards the culture practice of indigenous people N.A. Azhar Ismail, S.S.M. Mohamed Razak & M.A. Ismail
  74. The level of youth tourist satisfaction towards domestic tourism product S.A. Jamal, N. Kamaruddin, S. Aliyas & N.A.A. Nik Hashim
  75. Malaysia as a wedding destination: Perception and destination characteristics M.H. Zamri, M.D. Darson, M.F. Wahab & L.K. Lim
  76. Indigenous peoples and their foods: A valuable contribution to tourism destination development-evidence from Lijiang, China M. Gibson & C. Tang
  77. Molecular gastronomy movement and application in food F. Faat & A. Zainal
  78. The adaptations of Malay food knowledge among Malay generations in Kuala Lumpur, Malaysia M.S. Mohd Sharif, M.S. Mohd Zahari, N. Mohd Nor & H. Mohd Salleh
  79. Food beliefs and practices among Malay women in postpartum period M.S.Y. Kamaruddin, M.S.M. Zahari, R. Muhammad, A.F. Amir & A.A. Azdel
  80. Food heritage and nation food identity formation A.M. Ramli, M.S. Mohd Zahari, N. Ishak & M.S. Mohd Sharif
  81. The sport tourism perceived impacts: A sub-urban host community perspective S.A. Syed Omor Junid, N. Aminudin & N.A. Mustapha
  82. Pork free restaurants in Malaysia: Issue of halal and muslim customer patronization M.I. Haroun, M.S. Mohd Zahari, M.A. Hemdi & M.I. Zulkifly
  83. Spa and wellness industry challenges: The perspectives of industry provider S. Rasid & I. Azman
  84. 1Malaysia menu: Issues on food quality attributes toward customer satisfaction I. Muhamad Shah Kamal, A.T. Salim, M.A. Sperico & F. Sulaiman
  85. Resettlement effect on Penan's food and foodways M.S.Y. Kamaruddin, M.A. Sperico, F. Sulaiman & M.S. Kamal
  86. The differences of food consumption and practices during confinement between urban and rural Malay women S.A. Yusof, S. Zulkifli, S.S.H. Shaidan & M.S.Y. Kamaruddin
  87. Chinese cooking methods terminologies: Understanding and usage among young Chinese culinarians K. Mohamad Abdullah, M.S. Mohd Zahari, R. Muhammad & M.A. Hemdi
  88. Technology, advancement and innovation in hospitality and tourism
  89. Assessing consumer behavior from a main website of tourism product M. Mohamed Razak, N. Aminudin, A.F. Amir & M.A. Ismail
  90. Hotel internet marketing channels and purchase decision A.M. Amrahi, S.M. Radzi & S.K.A. Nordin
  91. The mediating role of brand image and awareness towards smart card usage in restaurants S. Zurena @ Rena, M.S. Mohd Zahari & O. Ida Rosmini
  92. A conceptual model for IT and website adoption in the tourism industry S. Salavati, N.H. Hashim, N. Khani & M. Bahrami
  93. Express marketing of tourism destinations using Instagram in social media networking H. Hanan & N. Putit
  94. A pilot study on effects of e-commerce and internet technology acceptance on tourist satisfaction in Malaysia T. Sajjad, A. Zainal & S.M. Radzi
  95. Electronic word-of-mouth, trust and purchase decisions in five-star hotels R.N. Ningkan, H. Hashim & H. Ismail
  96. Five-star hotel in-room entertainments: The relationship of technology readiness index, perceived ease of use and perceived usefulness F.H. Ramly & A.A. Azdel
  97. Motivational function and online community participation towards brand commitment: A case of Grand Blue Wave hotel Shah Alam N.S. Shariffuddin, N.A. Ahmad, N.A. Ishak & P.S. Jalal
  98. Food review (blog) and customer purchase intention behaviour: A case study on Friedchillies website A. Zaileen Elina, W.I. Wan Ruzanna & A. Roslina
  99. Customer satisfaction and repurchase intention towards Darul Rahmat chicken R. Muhammad & S.A. Othman
  100. Green hospitality and tourism
  101. Consumers' awareness towards restaurant green practices and its influence on behavioural intentions A.L. Mohd Rasdi, F.S.C. Abdullah, A.A. Sukur & M.M. Razak
  102. Scuba divers' underwater responsible behavior: A comparison of divers' specialization S.Z.Z. Abidin, N. Salim & M. Badaruddin
  103. A snapshot of environmental strategies in hotels: Locals' perspective in Malaysia M.F.S. Bakhtiar, A.A. Azdel, M.S.Y. Kamaruddin & S.A. Talib
  104. Food service and food safety
  105. Knowledge, attitude and food safety practices among the food handlers: A case of Kota Kinabalu, Sabah, Malaysia M. Sylvester, P.S. Toh & M.A.A. Bashir
  106. Food related activities and Malaysian tour operators N. Mohd Yusoff, M.S. Mohd Zahari, M.Z. Kutut & H.A. Hadi
  107. Perceived leadership effectiveness on food handlers' spiritual intelligence in food service business M. Saad, P.S. Toh, M.A. Mohamed Adil & S.K. Ab Manan
  108. Sensorial properties of spent hen chicken thigh marinated with nano and non-nanostructured Zingiber officinale Rosc (ginger) rhizome powder N. Abdullah, N. Abdullah & M.R. Mahmood
  109. Impact of nutritional information on menu towards food intake M.F. Mohd Faiz, S.A. Talib & Z.N. Nadiah
  110. Factors influencing students in pursuing tourism courses: A case of Management and Science University (MSU) S. Azaddin
  111. Assessment of food safety knowledge, attitudes and practices among food handler at childcare centre Z.T. Muhamud & C. Tamby Chik
  112. Food hygiene knowledge and attitude amongst food handlers toward safe food practices in school canteens A. Ena Arzairina, R.S. Raja Saidah & A.A. Saidatul Afzan
  113. Food handlers' attitude towards practicing safe food handling in kopitiam restaurants 559W.H.W. Bujang, F. Ahmad Fauzi, N. Baba & N. Sumarjan
  114. Relevant areas in hospitality and tourism
  115. Assessing Knowledge, Attitude and Practice (KAP) on food safety among food handlers in Universiti Teknologi Mara (UiTM), Shah Alam M.I. Zulkifly, M.M. Salleh, M.H. Mohd Hanafiah & M.R. Jamaluddin
  116. The effects of tourist motivation as antecedents on revisiting heritage destination Z.M. Rani & N. Othman
  117. Hospitality sponsorship program: Consumer involvement and product awareness M.A. Hadi, S.A. Jamal & H.A. Hadi
  118. The role of tourism in the rural area development A. Daneshvarinasab, M. Mohd Dali & H. Zeinizadeh
  119. A study of food festival loyalty Z. Mohi, J.H.C. Wu & J.W.C. Wong
  120. The Quality of College Life (QCL) among hotel & catering students in Malaysian polytechnics A. Ismail & S.M. Radzi
  121. Community participation toward states tourism development: A case of Melaka Baba Nyonya and Portuguese minority N.S. Mior Shariffuddin & M.S. Mohd Zahari
  122. Residents' perceived social impacts and desire to support Kenyir Lake International Triathlon event in Terengganu S.K.B. Mohd Supar
  123. The influence of graduate attributes towards their employability: A case in the Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM) E.S. Mohd Salleh & M.F.S. Bakhtiar
  124. Culinary arts students' readiness towards the blended learning activities U.A. Khalid, A. Ismail, W.S.N.A. Ab Aziz, A.A. Azdel & M.S.Y. Kamaruddin
  125. Author index