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Exploring strategy

Exploring strategy

Johnson, Gerry; Johnson, Gerry; Scholes, Kevan; Whittington, Richard, 1958-

This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels

eBook, Electronic resource, Book. English.
9th ed.
Published Harlow : Financial Times Prentice Hall 2011
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Available at Internet and St Peter's Library.

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Details

Statement of responsibility: Gerry Johnson, Richard Whittington, Kevan Scholes
ISBN: 0273735519, 0273737007, 9780273735519, 9780273737001
Intended audience: Specialized.
Note: Previous ed.: published as Exploring corporate strategy. 2008.
Note: Includes bibliographical references and index.
Physical Description: xxix, 562 p. : ill. (chiefly col.), col. ports. ; 27 cm. + 1 Internet access card.
Subject: Business and Management.; Strategic planning.; Business planning.

Contents

  1. 1 Introducing Strategy
  2. Part I - THE STRATEGIC POSITION
  3. Introduction to Part I
  4. 2 The environment
  5. 3 Strategic Capabilities
  6. 4 Strategic Purpose
  7. 5 Culture and Strategy
  8. Commentary on Part I The Strategic Position
  9. Part II - STRATEGIC CHOICES
  10. Introduction to Part II
  11. 6 Business Strategy
  12. 7 Corporate strategy and diversification
  13. 8 International strategy
  14. 9 Innovation and entrepreneurship
  15. 10 Mergers, acquisitions and alliances
  16. Commentary on Part II Strategic Choices
  17. Part III - STRATEGY IN ACTION
  18. Introduction to Part III
  19. 11 Evaluation strategies
  20. 12 Strategy development processes
  21. 13 Organising for success
  22. 14 Leadership and strategic change
  23. 15 The practice of strategy
  24. Commentary on Part III Strategy in Action

Description

Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn’t be without.