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Economics for business

Economics for business

Begg, David K. H; Ward, Damian

Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the solution to business problems

Book. English.
2nd ed.
All formats and editions (2)
Published Maidenhead: McGraw-Hill Education, 2007
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Available at St Peter's Library.

  • St Peter's Library – One available - 658.15/B22

    Barcode Shelfmark Loan type Status
    11112154709 658.15/B22 7 Day Loan Available

Details

Statement of responsibility: David Begg, Damian Ward
ISBN: 0077114515, 9780077114510
Note: Previous ed.: 2004.
Note: Includes index.
Physical Description: 380 p.
Subject: Managerial economics.; Managerial economics Case studies.

Contents

  1. Part I: Introduction
  2. Economics for business
  3. Part II: Understanding markets
  4. Consumers in the market place
  5. Firms in the market place
  6. Markets in action
  7. Part III: Competition and profitability
  8. Market structure and firm performance
  9. Strategic rivalry
  10. Growth strategies
  11. Governing business
  12. Part IV: Domestic macroeconomics
  13. Introduction to the macroeconomy
  14. Measuring macroeconomic variables and policy issues
  15. Economic stability and demand side policies
  16. Supply side policies and economic growth
  17. Part V: Global economics
  18. Exchange rates and the balance of payments
  19. Globalization

Author note

David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research since its inception in 1984, and an adviser to the Bank of England, the treasury and the IMF.

Damian Ward is Senior Lecturer in Economics at Bradford University School of Management. He has experience of teaching undergraduate and MBA students, including senior managers from the BBC and Emirates Airlines. His research interests focus on the application of economic theory to the workings of the financial services industry.